PROBLEM

When applying UCD to sanitation, describe a problem your organization was trying to solve?

Existing product does not work in different geographical contexts

 

SOLUTION

What solution did you design to solve the problem?

Adapting an existing product for a new geographical context

 

WHAT WORKED WELL

What part(s) of the UCD process did your organization do very well?

  • Getting "behind" what consumers say
  • Inconspicuous observation
  • "Trial of improved practice"
  • Treating UCD as a democratic approach
  • Taking user comments/feedback at face-value
  • Scale models
  • Traditional FGD


WHAT DIDN'T WORK

What part(s) of the UCD process did not go well?

  • Tension between fail fast and dogged persistence
  • Balance between consumer feedback and designer ingenuity and vision (specific to product)

TOOLS AND FRAMEWORKS

What UCD tools or analytical frameworks did you use?

  • Tips
  • In-depth qualitative research observation

 

WHAT WAS REALLY HARD

What were your biggest struggles?

  • Hard to use low-res prototypes for aesthetically aspirational product
  • Knowing when you've got MVP and pulling the trigger
  • Imagination can be hard for users we are testing with

 

BIGGEST A-HA

What was your biggest a-ha moment? 

Continually realizing that it's not function it's what it means. E.g. indoor plumbing

 

TIPS

What advice would you give other organizations?

  • With messaging, aim ahead of the target but not so far that it's unrecognizable
  • Use behaviour change theory everywhere
  • Continually re-examine segments
  • Use games to question methods and materials