When applying UCD to sanitation, describe a problem your organization was trying to solve?
Existing product does not work in different geographical contexts
What solution did you design to solve the problem?
Adapting an existing product for a new geographical context
WHAT WORKED WELL
What part(s) of the UCD process did your organization do very well?
- Getting "behind" what consumers say
- Inconspicuous observation
- "Trial of improved practice"
- Treating UCD as a democratic approach
- Taking user comments/feedback at face-value
- Scale models
- Traditional FGD
WHAT DIDN'T WORK
What part(s) of the UCD process did not go well?
- Tension between fail fast and dogged persistence
- Balance between consumer feedback and designer ingenuity and vision (specific to product)
TOOLS AND FRAMEWORKS
What UCD tools or analytical frameworks did you use?
- In-depth qualitative research observation
WHAT WAS REALLY HARD
What were your biggest struggles?
- Hard to use low-res prototypes for aesthetically aspirational product
- Knowing when you've got MVP and pulling the trigger
- Imagination can be hard for users we are testing with
What was your biggest a-ha moment?
Continually realizing that it's not function it's what it means. E.g. indoor plumbing
What advice would you give other organizations?
- With messaging, aim ahead of the target but not so far that it's unrecognizable
- Use behaviour change theory everywhere
- Continually re-examine segments
- Use games to question methods and materials